The Academy of Chocolate was founded in 2005 by five of Britain’s leading chocolate professionals, united in the belief that eating fine chocolate is one of life’s great pleasures.
The Academy campaigns for better chocolate and to promote a greater awareness of the difference between fine chocolate and the mass-produced chocolate confectionery which most of us eat.
Our aims are:
- To encourage chocolate lovers to look ‘beyond the label’ to differentiate between chocolate confectionery and ‘real’ chocolate.
- To improve the standard and knowledge of chocolate in the UK by promoting an understanding of the ingredients of chocolate, through the chain, from bean to bar.
- To encourage the transparent sourcing of cocoa beans from the plantations and their production in socially fair and environmentally undamaging conditions.