Feastables is MrBeast’s consumer snack brand that has scaled from a giveaway-driven chocolate launch into a major CPG business with nine-figure annual sales and aggressive growth projections.
MrBeast Feastables Statistics (Top Highlights)
- ~$250M in Feastables sales in 2024, based on investor documents reported by Bloomberg and summarized by Fast Company.
- More than $20M profit in 2024 for Feastables, per the same investor documents.
- $520M expected Feastables revenue in 2025 (forecast shared in an investor pitch-deck summary).
- $780M expected Feastables revenue in 2026 (same pitch-deck summary).
- Commerce (largely Feastables) net sales rose 160% in 2024 vs. 2023, per the pitch-deck summary.
- Over 1 million chocolate bars sold in the first 72 hours after the January 2022 launch (Business Insider reporting).
- Over $10M in sales shortly after launch (reported in May 2022, referencing sales since the January 2022 launch).
- $5M raised at a $50M valuation early on, according to Business Insider’s reporting on the company’s early fundraising.
- Feastables pays cocoa farmers the Living Income Reference Price and buys cocoa on Fairtrade terms, according to Feastables and Fairtrade.
- Feastables joined Tony’s Open Chain on September 24, 2024 as a “Mission Ally,” according to Feastables’ announcement and trade coverage.
Feastables Revenue Statistics
- 2024 sales were about $250–$251 million (investor documents cited by Bloomberg; Fast Company relayed $251M).
- 2024 profit was more than $20 million (same investor documents).
- Commerce and content each produced about $250M revenue in 2024 in a pitch deck obtained by The Verge (commerce is described as mainly Feastables).
- Feastables is expected to exceed the core video business in 2025, per the same pitch-deck reporting.
- Feastables expected revenue for 2025: $520M.
- Feastables expected revenue for 2026: $780M.
- Implied 2023 Feastables net sales (math): about $96.15M if 2024 net sales were ~$250M and that represents +160% vs 2023 (since +160% implies 2.6×).
- One pitch-deck figure cited by Business Insider put 2024 Feastables at ~$215M (described as roughly half of Beast Industries’ 2024 revenue), highlighting that “sales” vs “revenue” definitions can differ across documents.
Feastables revenue (actual vs projected)
Values are in US$ millions (sales/revenue as described in investor documents and pitch-deck reporting).
| Label | Bar | Value |
|---|---|---|
| 2024 (actual) | $250M | |
| 2025 (projected) | $520M | |
| 2026 (projected) | $780M |
Max = $780M. Widths: 2024 (actual) 32.05%, 2025 (projected) 66.67%, 2026 (projected) 100.00%.
Early Launch & Marketing Statistics
- Launch timing: Feastables was introduced publicly in January 2022, starting with “The MrBeast Bar,” via a PRNewswire announcement.
- 1M+ bars sold in 72 hours after launch (Business Insider).
- Over $10M in sales reported by May 2022, measured from the January launch.
- Marketing prizes were “collectively valued at over $1M” during early campaigns, per Business Insider’s reporting.
- Every bar included a code-based entry mechanism for sweepstakes, per Business Insider’s description of the early system.
- Examples of early prizes included a Tesla and “a lifetime of chocolate” (Business Insider).
- Early distribution deals included BevMo! and GoPuff, per Business Insider.
- Product development footprint: Business Insider reported a team in Greenville worked on design/formulation while manufacturing was sourced in Peru.
Distribution & Availability Statistics
- Feastables states it is available in the United States, Canada, Europe, Australia, and other countries on its “Find a Store” experience.
- Feastables’ country selector explicitly lists: United States, United Kingdom, Ireland, Germany, Austria, France, Spain, and Australia.
- Canada retail entry: Loblaw announced Feastables bars became available in Canada at Loblaw locations on April 3, 2024.
- Canada launch SKUs listed by Loblaw: Milk Chocolate, Peanut Butter, Milk Crunch, and Dark Chocolate bars.
- Business Insider described Feastables as available across much of Europe and also referenced availability in India and Malaysia.
Product Portfolio Statistics
- Feastables’ site navigation groups products into: chocolate, cups, gummies, and milk, alongside bundles and limited-time items.
- Core chocolate bar examples shown on the site include: Milk Chocolate, Peanut Butter, Almond, Dark Chocolate, and Dark Chocolate Sea Salt.
- Seasonal/limited items appear as dedicated collections (for example, themed packs and limited-time flavors shown on-site).
Ethical Sourcing & Certification Statistics
- Feastables says it pays farmers the Living Income Reference Price as part of its ethical sourcing principles.
- Feastables says it purchases 100% of its cocoa on Fairtrade terms and sources from Fairtrade Certified cooperatives.
- Fairtrade America stated: “100% of cocoa in Feastables’ chocolate is Fairtrade certified,” alongside commitments tied to living income and anti-child-labor systems.
- Tony’s Open Chain partnership date: Feastables announced joining on September 24, 2024.
- Trade coverage described Feastables as the first major U.S. chocolate brand to join Tony’s Open Chain (Mission Ally status).
- Timeline disclosed by Feastables: conversations since October 2023, agreement signed in March 2024, and scaling through a subsequent harvest.
- OU Kosher rollout: OU Kosher reported Feastables began rolling out OU Kosher certified products from February 2025.
- ConfectioneryNews coverage: also reported February 2025 as the start of the rollout, with additional market timing (Canada/Mexico in spring 2025; Europe/Australia later in 2025).
Funding & Company Context Statistics
- Early fundraising: Business Insider reported Feastables raised $5M at a $50M valuation (with investors named in the report).
- Beast Industries fundraising: Fast Company (citing Bloomberg) reported more than $450M in funding over the past four years.
- Valuation target: Fortune reported MrBeast was seeking a funding round valuing Beast Industries at about $5B.
- Beast Industries scale: The Verge reported roughly 500 employees in the pitch-deck summary.
- Total company revenue guidance: The Verge reported Beast Industries expected at least $900M revenue in 2025 and roughly $1.6B in 2026 (company-wide).
Sources
- Fast Company (Mar 13, 2025) — Feastables sales and profit figures referenced from Bloomberg-obtained investor documents.
- The Verge (Mar 7, 2025) — investor pitch-deck summary with Feastables 2025–2026 projections and growth rates.
- Business Insider (May 9, 2022) — early launch performance, bars sold in 72 hours, early sales, and early fundraising.
- Fortune (Feb 27, 2025) — fundraising/valuation discussion and company-wide sales context.
- Feastables (official site) — store availability/country list and product category navigation.
- Loblaw (Apr 3, 2024) — Canada launch announcement and initial SKU list.
- Feastables (Sep 24, 2024) — Tony’s Open Chain partnership announcement and timeline details.
- Fairtrade America (Apr 8, 2025) — 100% Fairtrade cocoa and related ethical sourcing commitments.
- OU Kosher (Mar 17, 2025) and ConfectioneryNews (Mar 26, 2025) — kosher certification rollout details.